Customers are at the heart of everything we make at Made by Many. We try to ensure we’re always talking to them, showing them our work in progress, and getting their feedback regularly throughout the course of a project.

Generally, we prefer to use in-person interviews as our 'go-to' for customer research. These interviews, with 4-8 people each round, are vital for guiding our direction, validating the decisions we’ve made and informing forthcoming work. However, recently, we’ve been experimenting a lot more with unguided, remote user testing.

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Redesigning Digital For Davos

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The 46th Annual Meeting of the World Economic Forum takes place this week in Davos-Klosters, Switzerland. Back in our corner of London, we're proud to announce the launch of our work on the World Economic Forum’s new digital platform.

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Introducing Pitchdeck – the game of mass disruption

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Want to “do” innovation? Here's a way of bringing fun into the process. At the end of last year we released Pitchdeck – a card game that brings play into business strategy – to a few friends, clients and press.


Pitchdeck helps people generate ideas for disruptive business ventures, along the lines of “It's like the Uber of _____”. It includes two sets of cards: one featuring the names of 50 existing startups, and another featuring 200 random subjects (flights, groceries, refunds, ideas, shopping, magazines, magic, pizzas, UFOs, flowers, otters, barcodes and karaoke, for example). One player chooses to be Investor while others play as Entrepreneurs, and the game proceeds with the Investor tendering a startup, and the entrepreneurs pitching the best idea from the subjects they have in their hands. The most exciting, innovative or entertaining match wins the round.

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