We worked with adidas to explore new ways of making direct connections between the brand and young athletes, creating a prototype service platform and a unified approach to the design and development of connected products with a new generation of customers.
Together with Adidas Global Brand Marketing, Made by Many set about getting closer to 2000 young athletes to gather ideas and insights about their social dynamics, habits and needs and identify near-future opportunities in interactive products and services for 14-19 year olds.
Targeting a three-to-five year time horizon, we researched technologies and markets and tested idea for apps and low cost connected devices that created social experiences around sport, guided by the key insight that 'everything is better with friends'.
We identified clear opportunities in the social value of sport and getting better together: combining low cost sensors in sports clothing with location aware devices and social, mobile applications to help young athletes, their coaches and teams to train - together or apart - measuring, informing and inspiring each other.
The programme was a pathway to a new, unified approach to the design and development of products for adidas led not by technology, but by customer needs.