Winning with data science:
a product approach

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Great things can happen when applied data science collides with human centred design. Yet, most companies are failing to see returns on their data science investments.

At Made by Many, we channel data expertise toward making brilliant digital products that unlock tangible results in the real world.

Our product approach gets straight to the point: we focus our cross-functional teams around your business challenge, and make, test and learn alongside users to create data-driven products that deliver meaningful value for them, and your business. It’s a proven methodology that we’ve used to deliver significant ROI for global companies.

We can help you to identify, develop and launch breakthrough data-driven digital products that fuel growth, drive efficiencies, and delight customers and employees alike.

Why this matters

80% UK companies are planning to hire a data scientist or seek data consultancy in 2019 Source

78% Companies not seeing significant returns from data science expenditures Source

40% Fortune 1000 businesses agree that the biggest challenge to big data adoption is due to the lack of organisational alignment or agility Source

Three product approach principles that will help you win at data-science

We’ve distilled our approach into three simple principles:

Make data-driven products and services that meet end-user needs

The danger with any data-driven product is that it becomes more about the sophistication of the technology than the value it delivers for the customer. Anchoring your ideas and models in solving real problems for real people will ensure that you focus on what matters most: enabling people to run better businesses. Bring your end-user front and centre throughout your process so that you never lose sight of the value you are creating for them.

Deliver tangible value, fast

There’s something about the word ‘data’ that seems to switch off the rational part of many peoples’ brains. Data science is complex but it doesn’t have to be complicated. Don’t get bogged down in lofty long-term plans. It can take some time to realise value from data and big plans are often discontinued before they’ve really begun. In our experience, most companies don’t realise the value of the data they’re already sitting on. We look for opportunities to deliver impact with data, fast - starting with underleveraged assets you already have.

Don’t create a new silo (data scientists are people too!)

Given the hype, many companies have hired data scientists willy nilly but they are often rendered useless because there’s no clear vision as to what they should do, or how they should work with existing teams. At Made by Many, data scientists are equal partners at every stage of the lifecycle: working with designers, engineers, business strategists and product managers throughout.

Take a look at some of the data science-driven products and services we’ve created with our clients

Find out how we’re helping the world’s top companies win at data-science by creating smarter products with them:

The data-powered bar

Made by Many worked with a global brewing giant to develop a data science-powered digital service to help their customers grow their businesses and innovate with experience.

See case study

From unused inventory to new revenue growing subscription service

Made by Many worked with Ascential, the parent company of The Cannes Lions, to build a new business on top of their previously under-leveraged archive system.

See case study

Find out more

Applied data science is a huge and complex topic, and we think it helps to see how other people are dealing with the challenges and opportunities it presents. Below, we’ve collected some useful articles from Made by Many and others to guide leaders in their thinking and approach to data.

Made by Many Designing with data: A guide to user-centred, data-driven products

Made by Many Why product-driven data science is the only kind of data science

Harvard Business Review How to Build Great Data Products

Made by Many CDO Interview: Explaining the art of the possible with MoneySuperMarket.com

TechRepublic How to be a successful CDO: 3 tips

Made by Many CDO Interview: The 3 steps to data science with Just Eat

If you want to talk about doing more with your data, please get in touch