I’ve been thinking of the concept of branded utility, and brands being useful, good or nice for some time.

Then I thought it would be useful to collect examples of brands that actually have been useful, because that’s where the future lies. An explanation of this (if it sounds a bit cryptic) and a list of the examples I found, are in the Branded Utilities wiki I created. If you know of any examples to add, please contact me via the email address mentioned in the wiki.

I hope it proves to be a useful resource.

Anjali Ramachandran

Anjali couldn't shake off the habit of calling herself a 'citizen of the world' for the last decade, having lived in 5 countries so far, but has now amended that to 'citizen of the internetz'. She is a strong believer in technology as an agent of social change and likes exploring the relationship between digital services and physical objects. Robots and transmedia storytelling projects intrigue her.

@anjali28

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Branded utilities wiki