The more you answer, the better it claims to get, just like Netflix. I decided to test it out by asking it what I should have for dinner. Zip-zam-zoom, 3 or 4 questions about my food habits and it arrived at the decision that I’d enjoy steak. I wasn’t impressed, because it wasn’t really anything close to what I’d have liked to have, and when I was asked questions like ‘do you like beef’ and ‘are you a vegetarian’, I almost knew what they were going to throw up anyway.

However, you have the option to tell the system if you liked or disliked their suggestion, and if so, why. You can also add a question you think would be useful in determining your selection if they haven’t asked it already. It isn’t perfect, and in a way it’s like an online 118-118, only tailored to your tastes more. But I think it has serious potential, especially if they are going to throw it open to the public in the coming months, as they claim.