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Slideshare presentations of the week: social media

Anjali Ramachandran  ·   1 June 2011

This week we're going to focus broadly on social media in our curated presentations. Social media means different things to different people - hopefully between them, these three presentations meet everyone's expectations!

First, David Griner, social media strategist for Luckie & Company and Dave Peck, Director of Community for Meshin at Palo Alto Research Centre, cover some recent social media failures in this presentation, most of which they presented at the Blog World & New Media Expo 2011 last month.  There are some well-known examples like the American Red Cross Twitter faux-pas and the Chrysler one, but some are less well-known and interesting to read about. 

FAIL: Learning from Social Media Disaster View more presentations from David Griner

Kuliza Technologies looks at the top brands and assesses how they are using social media:

And last but not the least, Nate Elliott, Principal Analyst at Forrester Research, has authored this presentation about how to make digital the heart of a brand campaign by relating it to various elements in the brand ecosystem. 

Anjali Ramachandran

Anjali Ramachandran

Anjali couldn't shake off the habit of calling herself a 'citizen of the world' for the last decade, having lived in 5 countries so far, but has now amended that to 'citizen of the internetz'. She is a strong believer in technology as an agent of social change and likes exploring the relationship between digital services and physical objects. Robots and transmedia storytelling projects intrigue her.

@anjali28