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Spot the difference: mobile phone websites

Justin McMurray  ·   30 October 2009

Browsing a range of mobile phone websites, I was struck by the incredible similarities of the way different phones are showcased.

Yes there are microsites and flash animations and loads of 360 degree spinning devices, but at their heart, they look the same.

How did we get to this? And what does it truly take – not just to look different – but to be different?

Love to get your thoughts and ideas.

Justin McMurray

Justin McMurray

Justin likes start-ups, digital service design and lean thinking/action. He loves talking ideas and good coffee, preferably together. He's on Twitter at @juzmcmuz and in real life he doesn't look anything like Lionel Richie or a strange combination of Miami Vice's Crockett and Tubbs (as explored with this Venn diagram).

@JuzMcMuz