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Tag a Dummer

Tim Malbon  ·   5 October 2008

Home page of Tag a Dummer

Found this on the entertaining Urban Prankster website. The Tag a Dummer campaign andwebsite is a response to war, soaring gas prices, impending economic collapse and environmental disaster. It’s a parody on the real Hummer website and urges visitors into direct action, albeit a teeny weeny bit illegal.

Legal warning

Hmm. That should satisfy the lawyers…

 The site provides a template of different size ‘D’s (PDF) that you download, cut out and glue adhere to the vehicle tank-like hulk in question, turning the word “Hummer’ into “Dummer”, whilst out walking your dog. You then upload photos of the ‘tagged’ vehicle to a shared space to encourage other eco-warriors.

Template

Link to Dummer Gallery

If it wasn’t so illegal, that would deserve an award.

Tim Malbon

Tim Malbon Founding Partner

Tim founded influential digital product design company Made by Many in 2007. He’s a leading voice in the emerging practice area of product design and innovation, customer experience and business strategy. He’s the Webby Awards UK Ambassador and a member of the IADAS, and was recently named by Creative Review as one of the 50 Creative Leaders "driving change, not just within their organisation but in the world at large."

@malbonster