picle's a bit like a comic. As @malbonster said, it's more dreamlike than video. I think part of that comes from the spaces between the frames into which you have to insert your imagination. That was a theme of Scott McCloud's amazing graphic explanation of the history, meaning and art of the comic, Understanding Comics. Here's his illustration of the design decisions a comic artist makes. It's a remarkably good guide to how to make a great picle, too. 

Here's another extract from the book; it shows one way in which picle isn't (yet) completely like a comic, whatever some people-who-shall-be-nameless are doing with cats with laserbeam eyes

William Owen

William Owen Founding Partner

William is founder and partner at Made by Many. He advises senior executive teams on digital strategy and product innovation.

@wdowen