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What is a browser?

Tim Malbon  ·   23 June 2009

I found this on Mike Laurie’s ace blog the other day – it’s a video put together by Ji Lee, Google’s Creative Director at the Google Creative Sandbox (just launched). The video demonstrates how much real people know about the Web. It’s a salutory reminder for anyone whose job it is to discuss complex ideas with customers and end-users: despite the nodding you shouldn’t assume they understand *anything*.

What I like most about Mike’s post is this bit, about inviting a bit of creative destruction into the design process, something we feel very strongly about at Made by Many:

No matter how clear, simple, relevant, engaging, interesting, entertaining, usable or smart you believe your communication or interactive media is, the end-user will always destroy it for you in a heartbeat. Which is why you need to get people destroying your ideas before they grow so that you can get on and create something that really does make sense to the people you want to interact with.

Tim Malbon

Tim Malbon Founding Partner

Tim founded influential digital product design company Made by Many in 2007. He’s a leading voice in the emerging practice area of product design and innovation, customer experience and business strategy. He’s the Webby Awards UK Ambassador and a member of the IADAS, and was recently named by Creative Review as one of the 50 Creative Leaders "driving change, not just within their organisation but in the world at large."

@malbonster