One (or two) of the things that characterise the Web 2.0′sphere is (a) an almost unnatural predisposition to omitting vowels and (b) delight in new stuff.It was only a matter of time before The Onion entered the fray with frrvrr.com, touting a social network service that introduces you to people you don’t know, based on shared purchase history and your browsing habits, medical records and CCJ’s.

As ever, The Onion is so close to the bone it hurts. I particularly like the description of how it works:

When you sign up, Frrvrr’s AvaTroll Accelerator™ will download itself onto your desktop and begin cataloguing your web history, or “webtory,” from the past eight months. Once it gathers all of your information, it creates a personalized avatar of you based on the snapshot of you gleaned from web usage and sites visited.

Hate to think what my avatar might look like. Could be worse than the one here…

Charlotte Hillenbrand

Charlotte led Learning and Development at Made by Many. She is interested in Learning Organisations and the role they play in digital transformation, growing talent and happiness at work. She's responsible for delivering our Professional Development programme and learning initiatives.

With a digital career as old as Youtube, Charlotte has worked with clients from the media, entertainment, culture, sport, automotive, FMCG and charity sectors. Previously, she worked in book publishing and the business behind product design and repackaging.

In real life, she bears no resemblance to Charles II but she does have big hair.

@crashtherocks

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