Brand fiction and the case of Mad Men
I love the idea of building a tribe around a story. A while ago, there was a post by Mel Exon at BBH Labs about the Storyteller’s Story, that drew heavily...
Death to the banner ad, long live brand stories
Adweek has an interesting article about sponsored blog posts and sites like Gawker and Digg “lending a hand with brands looking to fit into their environm...
Grow a spine you wimps
Are you as tired as I am of these people who whinge on about the Web being too big and free and open and rich for their fragile little brains to cope with...
“Get Excited And Make Things”
That’s the line that unpacks ‘Planning-ness‘ – an ‘un-planning’ conference held recently in San Francisco.
The idea of “making” things as a way of exp...
Plotting a critical path
I’ve enjoyed following the debate around Manuel Lima’s information visualisation manifesto, published after he spoke here at Kingly Street last month (see...
Google Wave is Underwhelming
Is it just me or is the whole Google Wave thing a bit of a damp squib?
I was excited to get an invitation from @malbonnington last week.
Even thou...
Pulling Off The Optimal Platform Job
Another week, another blog post on the subject of “why creative advertising folk need to embrace ‘technologists and their geeky ways’” once again ignites ...
iPhone Developers and Language Snobbery
[Update: Jeff LaMarche (author of one of the best iPhone books on the market) wrote one of his trademark 'no tact' responses to this post. I'd be very int...
I’ve had a baby. What have you all been up to?
In the time I’ve been away and had a baby (she’s 10 months old this week…), a lot has happened.
We love you Spotify, but wouldn’t it be great if…
There’s no denying that Spotify has taken the world of online music to a new (legal) level. Their ever-increasing catalogue of artists and albums, coupled...
Agile measurement
Anjali’s blog post on ‘Measurement versus engagement‘ made me think.
We’ve spent a great deal of effort over the last two years We’ve spent a gre...
The future of the social web
I found this while going through Slideshare over the weekend. It’s a 6-month-old presentation that Charlene Li made at SXSW’09, but with Google launching ...
Engagement vs. measurement
I went to a talk on measuring social media earlier this week, and was thoroughly disappointed. One of the things mentioned was that measurement should be ...
Stuff that’s been floating around the office – September 2009
1. Service Design Tools: An open collection of communication tools for complex design processes.
2. Personas: A project from MIT, which mines data fro...
Why you should pay attention to your friends of friends (and their friends)…
Stumbled on on this very interesting article titled “Is Happiness catching?” in The New York Times published the day after my write up on John Cacioppo’s ...
Protect The Human – new designs for campaign pages
We’ve recently redesigned and launched new campaign pages on Protect The Human. The aim of the redesign was to improve the user experience and usability, ...
Metrotwin Mumbai is now live!
British Airways wanted to follow up on what Metrotwin started by extending the concept of twinning to their second most popular route after London-Ne...
Climate Squad: from social media to social movement
V is an organisation funded by the Office of the Third Sector to promote and fund volunteering for 16-25 year olds. V came to Made by Many 8 months a...