I was invited by Neil to speak at Firestarters last week. The ‘brief’ was talk about the intersection between marketing and product innovation. I’ve spent the last few years transitioning from one to the other, so I figured the most useful thing I could do is talk about how different they are - and more importantly, why they’re different. Only when we acknowledge why things are different can we start to respect and excel at them. I’ve added commentary to ensure it makes sense without me talking...