Why bother? Because products like this create entirely new value instead of simply communicating a company’s beliefs. Digital offers us new ways to optimise the actual product instead of just 'the communication of the product'.

We believe - and have proven - that Lean methodologies are effective and efficient ways of achieving these ends: better results, faster - and with far less pain. Our processes are grounded in the ideals of Agile development and design thinking.

We work unusually closely with client partners, and their customers, to establish a product strategy and develop a customer proposition. Prototyping isn't an intermittent exercise, it's a continuous process: from paper to code, in and out of customers' hands, from week one - and well beyond launch. Make, test, learn, repeat.

This is the rhythm of our creative process, driven by real customer feedback rather than ego or guesswork. The product isn't created somewhere down the track, it exists from the beginning.

We have a combined team of designers, strategists and technologists; they know and respect each other’s strengths and contribute to every stage in a project. Technology is inseparable from business and culture and this is reflected across our teams’ capabilities. Strategists with backgrounds in commerce, content and networks work with multi-skilled interaction designers and top in-house engineers across web, mobile, electronics and data processing that make up the components of modern digital platforms.

Our philosophy is "small tools" of lightweight, bespoke technology, built with open source frameworks and delivered on cloud hosting platforms. This gives us maximum speed and flexibility, and closely resembles how modern tech start-ups work.

Like a start-up, we know that the launch of a product is not the finish line. A digital product is never really finished and requires constant iteration to reach its goals. Which is where the hard work really starts.

After launch, we move into a product optimisation phase, using metrics, qualitative customer feedback and A/B testing to improve performance and weed out inefficiencies.

Ongoing ops and development involves community management, customer support and content generation, some of which we provide or help to source. This process often requires cross-organisation, cross-departmental collaboration - and our teams work to bridge these gaps, working with a variety of stakeholders and partners. Our aim is always to prove a product, and then take it to scale - hopefully spinning it back into the business, or even spinning it out into a standalone venture/company of its own.

This way of thinking and working is a fundamentally different one in terms of working with clients. We've been working with some of our clients for many years, building a relationship of trust and refreshingly transparent collaboration. We want to work with you too because if you've read to the bottom of this post then you're into this as much as we are.